BPM Law · Landing Page
BPM Law · Landing Page
BPM Law · Landing Page
Project Scope
Project Scope
Landing Page Redesign
Landing Page Redesign
Role
Role
UI/UX Designer
UI/UX Designer
Legal services firm with over a century of operation, serving clients from local businesses to global corporations in the Pacific Northwest.
The Work
Discovery, Design, and Delivery. All-in-one.
Discovery, Design, and Delivery. All-in-one.
Discovery, Design, and Delivery. All-in-one.
Challenge
A law firm with over a century of history had a website that failed to communicate its authority by burying services, offering no quick way to evaluate attorneys, and making basic contact information hard to find.
Challenge
A law firm with over a century of history had a website that failed to communicate its authority by burying services, offering no quick way to evaluate attorneys, and making basic contact information hard to find.
Challenge
A law firm with over a century of history had a website that failed to communicate its authority by burying services, offering no quick way to evaluate attorneys, and making basic contact information hard to find.
Goal
Redesign the website to reflect the firm's actual stature, surfacing expertise clearly, making attorneys approachable, and reducing the steps between a visitor's first impression and their decision to reach out.
Goal
Redesign the website to reflect the firm's actual stature, surfacing expertise clearly, making attorneys approachable, and reducing the steps between a visitor's first impression and their decision to reach out.
Goal
Redesign the website to reflect the firm's actual stature, surfacing expertise clearly, making attorneys approachable, and reducing the steps between a visitor's first impression and their decision to reach out.
Approach
Restructured service hierarchy, redesigned attorney profiles with in-page previews, repositioned the blog as a content anchor, and embedded an interactive location map directly on the homepage.
Approach
Restructured service hierarchy, redesigned attorney profiles with in-page previews, repositioned the blog as a content anchor, and embedded an interactive location map directly on the homepage.
Approach
Restructured service hierarchy, redesigned attorney profiles with in-page previews, repositioned the blog as a content anchor, and embedded an interactive location map directly on the homepage.