Cinema ticketing platform managing outsourced ticket sales for multiple theater partners across different locations.
The Work
Users were regularly purchasing tickets for the wrong cinema location, generating refunds and eroding trust. The existing interface lacked the clarity needed to guide users through a location-dependent purchase.
Redesign the platform to eliminate location-based purchase errors by delivering a responsive experience across all devices with a consistent visual system and conversion-focused user flows.
Conducted stakeholder discovery and competitive benchmarking to identify friction points, then restructured navigation around location-aware flows and built a dual-theme design system for full responsiveness.