Ingresso Plus · B2B2C Website
Ingresso Plus · B2B2C Website
Ingresso Plus · B2B2C Website
Project Scope
Project Scope
End-to-End Redesign
End-to-End Redesign
Role
Role
Product Designer
Product Designer
Cinema ticketing platform managing outsourced ticket sales for multiple theater partners across different locations.
The Work
Discovery, Design, and Delivery. All-in-one.
Discovery, Design, and Delivery. All-in-one.
Discovery, Design, and Delivery. All-in-one.
Challenge
Users were regularly purchasing tickets for the wrong cinema location, generating refunds and eroding trust. The existing interface lacked the clarity needed to guide users through a location-dependent purchase.
Challenge
Users were regularly purchasing tickets for the wrong cinema location, generating refunds and eroding trust. The existing interface lacked the clarity needed to guide users through a location-dependent purchase.
Challenge
Users were regularly purchasing tickets for the wrong cinema location, generating refunds and eroding trust. The existing interface lacked the clarity needed to guide users through a location-dependent purchase.
Goal
Redesign the platform to eliminate location-based purchase errors by delivering a responsive experience across all devices with a consistent visual system and conversion-focused user flows.
Goal
Redesign the platform to eliminate location-based purchase errors by delivering a responsive experience across all devices with a consistent visual system and conversion-focused user flows.
Goal
Redesign the platform to eliminate location-based purchase errors by delivering a responsive experience across all devices with a consistent visual system and conversion-focused user flows.
Approach
Conducted stakeholder discovery and competitive benchmarking to identify friction points, then restructured navigation around location-aware flows and built a dual-theme design system for full responsiveness.
Approach
Conducted stakeholder discovery and competitive benchmarking to identify friction points, then restructured navigation around location-aware flows and built a dual-theme design system for full responsiveness.
Approach
Conducted stakeholder discovery and competitive benchmarking to identify friction points, then restructured navigation around location-aware flows and built a dual-theme design system for full responsiveness.